Automotive Experience Training Program


Mercedes-Benz USA worked with GP Strategies to design, develop, and produce a three-day brand immersion program that creates buzz and increases understanding around their new brand and product strategy.

Our partnership has been exceptional. The program is certainly great and more applicable to our brand. The partnership between our company and GP Strategies, in my opinion, was something that we worked together on to create a very good journey and something that’s truly special.

Jason Fullman, Department Manager, Retail Training


  • A multi-year, leading-edge brand initiative for Mercedes EV product launches.
  • Full venue redesign of the Mercedes-Benz Visitor Museum into the EQ Explorium.
  • The learning journey includes interactive exhibits, a VR experience, gamified digital event guide, two factory tours, and a series of driving competitions.
  • 38% more brand knowledge over 2,200 participants.
  • 99% average satisfaction rating across the board.

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Learn more about our talent transformation solutions.

Transformation doesn’t happen overnight if you’re doing it right. We continuously deliver measurable outcomes and help you stay the course – choose the right partner for your journey.

Our suite of offerings include:

  • Consulting Services | Aligning vision and strategy to deliver integrated and systemic business results to drive growth and change through people.
  • Learning Services | Modern learning strategies, content, experiences, and delivery approaches that optimise workforce performance.
  • Technologies | An ecosystem of learning and talent tools, systems, platforms, and expertise that enable learning and talent transformation.






We bring innovation to every project every day.